Critical changes included:
- Including preferred Saudi financial services like STC Pay
- Simplifying address entry for Saudi places
- Supplying Arabic translation throughout the purchase experience
- Presenting delivery estimates tailored to Saudi areas
A few months ago, a retail chain invested over 200,000 SAR in traditional marketing Specialists in Riyadh with disappointing outcomes. After shifting just 30% of that budget to smartphone advertising, they experienced a 328% improvement in foot traffic.
A few weeks ago, a apparel company contacted me after using over 150,000 SAR on online marketing with limited outcomes. After redesigning their approach, we generated a six hundred thirty-one percent growth in ROAS.
For a home décor company, a partnership with 20 nano influencers created a three hundred forty-seven percent greater return on investment than a sole collaboration with a high-profile creator with millions of followers.
A apparel company achieved a substantial improvement in smartphone sales after applying these optimizations:
- Reduced form fields
- Thumb-friendly menus
- Streamlined purchase flow
- Reduced waiting periods
A few months ago, a cosmetics company invested 300,000 SAR in traditional advertising with minimal returns. After redirecting just 25% of that investment to influencer marketing, they achieved a dramatic increase in revenue.
Working with a culinary business, we created a strategy where influencers authentically presented products into their normal activities rather than generating clear promotions. This method produced response metrics significantly better than traditional promotional content.
Helping an electronics retailer, we discovered that their normal transaction experience was causing avoidable problems for Saudi users. After executing specialized changes, their process dropout frequency dropped by over a third.
Last quarter, an web retailer was struggling with a poor 0.8% purchase ratio despite substantial visitors. After implementing the strategies I'm about to share, their conversion rate improved to 3.7%, generating a 362% increase in income.
Important scheduling insights included:
- Reduced competition during religious periods with consistent conversion rates
- Higher response on weekends notably after evening prayers
- Periodic changes demanding spending modifications during cultural events
- Academic calendar effects on certain categories
Our studies has shown that Saudi users particularly value these credibility indicators:
- Physical presence address
- Local authorization symbols
- Clear exchange processes
- SAR rates with complete delivery estimates
Effective approaches included:
- Highlighting family values rather than self-improvement
- Incorporating subtle religious references where appropriate
- Adapting promotion language to align with Saudi traditional values
- Developing distinct creative alternatives for various areas within the Kingdom
Last month, a store owner contacted me after using over 250,000 SAR on underperforming paid search initiatives. After redesigning their approach, we generated a five hundred thirty-seven percent improvement in advertising efficiency.
Essential techniques included:
- Collaborating with Saudi regional experts to determine actual search behavior
- Investigating local competitors for keyword insights
- Developing a bilingual search term structure to attract all potential users
- Applying Saudi Arabic dialect in place of classical terminology
For a travel customer, we identified that literal conversion of their foreign queries resulted in highly unproductive costs. After implementing a culturally-appropriate keyword approach, their cost per acquisition dropped by over seventy percent.
Using comprehensive research for a meal service customer, we discovered that advertisements shown between 9-11 PM significantly outperformed those presented during traditional prime times, achieving 163% greater purchases.