With extensive testing for a retail brand, we found that messages delivered between night time dramatically outperformed those sent during traditional working periods, achieving substantially better visibility.
Last quarter, a retail client contacted me after spending over 500,000 SAR on top digital marketing agencies KSA marketing with limited outcomes. After restructuring their strategy, we generated a dramatic increase in value generated.
With comprehensive research for a clothing brand, we discovered that emails sent between 9-11 PM substantially surpassed those sent during traditional working periods, achieving substantially greater readership.
Key considerations:
- Extended evaluation stages in Saudi buying paths
- Group decision factors in buying choices
- Messaging as a major but hard-to-measure influence channel
- Physical confirmation as the last purchase trigger
A few days ago, a eatery manager in Riyadh digital marketing services complained that his venue wasn't visible in Google searches despite being well-reviewed by customers. This is a common challenge I encounter with regional companies across the Kingdom.
Recently, a store owner mentioned that their electronic messaging campaigns were generating poor returns with open rates below 8%. After implementing the strategies I'm about to discuss, their readership improved to 37% and purchases improved by 218%.
For a clothing retailer, we conducted a thorough platform efficiency assessment that uncovered their best performing channels were completely different from their worldwide norms. This discovery allowed a redistribution of investment that improved their total ROI by two hundred thirteen percent.
Important methods featured:
- City-specific divisions beyond simple areas
- District-based focusing
- City vs. countryside variations
- Foreign population zones
- Visitor destinations vs. local districts
After extended periods of implementing universal population divisions, their new regionally-appropriate division strategy created a two hundred forty-one percent increase in campaign effectiveness and a one hundred sixty-three percent reduction in advertising spending.
For a high-end retailer, we developed a value division methodology that discovered five distinct traditional categories within their consumer base. This approach improved their campaign effectiveness by one hundred seventy-eight percent.
Unexpected discoveries:
- Snapchat surpassing Image networks for specific items
- Evening marketing substantially surpassing morning campaigns
- Video content generating higher ROI than still imagery
- Handheld performance exceeding computer by substantial differences
For a luxury brand, we developed a regionally-appropriate attribution framework that acknowledged the unique conversion route in the Kingdom. This approach discovered that their network spending were actually delivering nearly three times more results than earlier assessed.