For a digital service, we found that their international information was considerably better than their native information. After improving their native information excellence, they saw a 129% growth in conversion rates from Arabic-speaking readers.
Let me tell you, I've been through the challenging experience of hiring the wrong marketing agency TWICE before at last finding one that provided results. Believe me, it's a error you don't want to make when establishing your brand in Saudi Arabia's competitive market.
For a investment customer, we produced a content series about generational wealth that featured Islamic financial principles. This information surpassed their former typical money guidance by over four hundred percent in interaction.
Important scheduling discoveries:
- Post-prayer moments offering interaction possibilities
- Night time usage spikes substantially greater than worldwide averages
- Friday-Saturday patterns significantly divergent from weekday engagement
- Periodic changes during Ramadan requiring customized strategies
- Academic calendar influences on particular audiences
After years of underwhelming performance despite considerable promotional expenses, their optimized messaging strategy created a two hundred seventy-six percent improvement in connection and a one hundred forty-three percent boost in sales.
For a banking institution, we implemented a complex dual-language architecture that intelligently adapted interface, menus, and content flow based on the selected language. This strategy enhanced their user engagement by over one hundred eighty percent.
For a entertainment application, we implemented complete performance enhancement that decreased startup duration by 67% and page movements by 43%. These improvements improved consumer persistence by 218%.
Assisting a healthcare provider, we converted their reading-intensive wellness content into image-rich narratives with infographics. This approach increased their material readership by over two hundred percent.
Last quarter, a retail chain invested over 200,000 SAR in conventional advertising with minimal results. After shifting just 30% of that investment to smartphone advertising, they achieved a three hundred twenty-eight percent improvement in foot traffic.
Important image aspects to consider:
- Proper depiction of individuals acknowledging cultural norms
- Shade selections with consideration of traditional meaning
- Structures and settings that connect with Saudi identity
- Focus on particulars that demonstrate regional awareness
- Heritage designs integrated appropriately
Rather than fixating solely on getting the lowest quote, consider the likely outcomes that a superior website will deliver for your business. A properly developed site is an asset that will persist in generating returns for years to come.
Important elements:
- Classical vs. colloquial Arabic usage
- Regional accent variations fitting for the prospective customers
- Honorifics usage reflecting appropriate deference
- Faith-based references employed with understanding
- Figures of speech that connect with regional traditions
I still think about the surprise on my brother-in-law's face when he got a quote for 75K SAR for his company website. "It's just a website!" he exclaimed. Shortly after, he ended up with a cheap 3,000 SAR site that looked terrible and didn't attract a single lead.
I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with ThreeSixty Marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
Someone I know who runs a restaurant in Riyadh at first balked at the added 12,000 SAR for an booking system, but afterward mentioned me it became profitable within 90 days by decreasing personnel resources spent on phone reservations.
When evaluating digital agency offerings, don't be afraid to ask uncomfortable questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you EVERYTHING about an agency's honesty.
I toured a web design agency in Jeddah last quarter where they displayed me the contrast between their themed and bespoke projects. The aesthetic difference was immediately apparent – the bespoke sites felt clearly more professional and memorable.
During a marketing workshop in Khobar last month, I was shocked when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hardworking students, but professional certification and training matter enormously in this field.
For a shopping client, we created an platform that carefully balanced international standards with culturally appropriate visual components. This technique improved their installation frequency by one hundred twenty-seven percent and activity by over ninety percent.