A few months ago, a retail client mentioned that their email Best Digital marketing agency In saudi arabia campaigns were generating dismal results with open rates below 8%. After executing the techniques I'm about to reveal, their visibility jumped to 37% and sales grew by two hundred eighteen percent.
Using extensive testing for a clothing brand, we identified that emails sent between night time significantly outperformed those sent during standard daytime, generating substantially greater readership.
Our analysis has demonstrated that Saudi users especially trust these trust signals:
- Physical presence details
- Local authorization badges
- Clear return policies
- SAR pricing with full transportation fees
Six months into business, our conversions were dismal. It wasn't until I happened to a detailed analysis about our industry that I discovered how ignorant I'd been to the competitive landscape around us.
Start by mapping ALL your rivals – not just the well-known ones. In our analysis, we identified that our most significant threat wasn't the established company we were monitoring, but a emerging business with an innovative model.
When I launched my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I ignored competitive research as unnecessary – a mistake that nearly destroyed my entire business.
Last month, a company director questioned me why his content weren't generating any inquiries. After examining his content marketing strategy, I found he was making the same blunders I see many Saudi businesses repeat.
Not long ago, I observed as three similar businesses invested heavily into growing their presence on a particular social media platform. Their initiatives flopped as the channel appeared to be a bad match for our sector.
Helping an technology store, we identified that their normal transaction process was creating needless difficulties for Saudi visitors. After applying customized improvements, their purchase cancellation frequency dropped by thirty-seven percent.
I recommend classifying competitors as:
- Primary competitors (offering very similar products/services)
- Peripheral competitors (with some resemblance)
- New threats (new entrants with game-changing capabilities)
I use a straightforward tracker to record our competition's costs modifications weekly. This has allowed us to:
- Discover seasonal discount patterns
- Recognize package deal tactics
- Understand their cost structure
I currently employ several tools that have significantly enhanced our competitive research:
- SEO tools to track other companies' SEO strategies
- Social listening tools to track competition's online presence
- Website analysis platforms to track modifications to their online presence
- Email capture to get their marketing communications
A fashion retailer achieved a substantial increase in smartphone sales after implementing these optimizations:
- Reduced input requirements
- Easy-to-touch menus
- Simplified transaction process
- Reduced waiting times
Key improvements included:
- Incorporating preferred Saudi financial services like Mada
- Streamlining address entry for Saudi places
- Supplying Arabic localization throughout the purchase experience
- Displaying delivery estimates specific to Saudi areas
I invest at least two hours each regularly reviewing our competitors':
- Online organization and user experience
- Content strategy and posting schedule
- Social media engagement
- Customer reviews and ratings
- Search tactics and rankings
A few months ago, an online store was suffering from a disappointing 0.8% conversion rate despite substantial traffic. After implementing the approaches I'm about to share, their conversion rate increased to 3.7%, generating a dramatic improvement in sales.