Recently, a clothing brand contacted me after spending over 150,000 SAR on social media advertising with minimal returns. After redesigning their approach, we achieved a 631% improvement in advertising efficiency.
Successful methods included:
- Showcasing communal benefits rather than individual gains
- Including modest spiritual connections where relevant
- Modifying promotion language to correspond to Saudi cultural norms
- Developing distinct ad variations for diverse locations within the Kingdom
Last week, a business owner complained that his social media marketing was consuming massive amounts of riyals with little performance. After examining his approach, I pinpointed numerous fundamental problems that are extremely typical among Saudi businesses.
Through comprehensive research for a cuisine platform client, we found that advertisements delivered between evening hours dramatically outperformed those presented during traditional optimal periods, generating 163% higher purchases.
Essential techniques included:
- Working with Saudi native speakers to discover actual search behavior
- Analyzing Saudi competition for search term strategies
- Creating a Arabic-English Comparing Search Optimization Services term structure to engage every possible consumers
- Applying Saudi Arabic dialect in place of standard Arabic
For a hospitality client, we found that word-for-word transfer of their foreign queries produced extremely wasteful costs. After implementing a regionally-specific keyword technique, their cost per acquisition reduced by seventy-three percent.
Important scheduling insights included:
- Decreased rivalry during prayer times with steady conversion rates
- Greater engagement on Fridays and Saturdays particularly after sunset prayers
- Seasonal variations requiring spending modifications during cultural events
- Academic calendar impacts on particular industries